<p>Buzzworks is a digital experience agency that builds custom Visual AI pipelines for retailers, wholesalers, brands and marketing agencies. The offering combines AI product photography and hyper-personalised product placement, designed as a strategic tool that supports brand identity rather than replaces existing creative work.</p><p>The pipelines are built in ComfyUI, using open source AI models trained on each client's specific products, house style and quality standards. The trained models remain the property of the client. Buzzworks combines multiple AI models with traditional CG algorithms in a node-based workflow, designed for control, creativity and repeatable output.</p><p>The service covers two core applications. The first is scaling existing product photography: starting from existing studio shoots, Buzzworks automatically generates thousands of product images in different colours, seasons and lifestyle contexts for webshop, PIM, catalogue and social media use. This reduces the cost and lead time of traditional photo shoots while keeping output indistinguishable from studio photography. The second is hyper-personalised product placement: products are placed photorealistically into the personal context of the end customer, based on a photo the customer uploads. This turns mass-produced catalogue imagery into a personal experience, strengthening emotional connection and conversion.</p><p>Buzzworks positions Visual AI as a strategic tool rather than a product. Each engagement starts with the client's brand and business value, not with the technology. The pipelines are tailored to specific business processes and built to evolve alongside ongoing developments in AI.</p><p>The solutions are relevant for retailers and wholesalers with large product catalogues, fashion and lifestyle brands requiring seasonal variations, and marketing and design agencies looking to produce faster and at scale.</p><p>Buzzworks is part of Xplore Group and has over 15 years of experience in digital product development. The company is based at Corda Campus in Hasselt and at Veldkant in Kontich, Antwerp, Belgium.</p><p>Contact Buzzworks for a no-obligation demo or exploratory session at buzzworks.be.</p>