<p>Buzzworks builds phygital experiences that connect physical touchpoints to digital channels, so that shops, counters, museums, trade-show stands and events activate people instead of only informing them. Its work includes interactive kiosks with touchscreens and motion detection, 3D product viewers, self-service stations for lead capture, loyalty and sampling, mini-games, and information platforms for public counters and museums. Buzzworks also brings hardware-only devices online, making physical installations remotely operable and sellable, as it did for Elaut Livecadia, where a physical arcade cabinet became a worldwide online channel. Every interaction connects to CRM, POS, marketing automation and e-commerce. Representative work includes Decathlon Essential Gear (in-store kiosks, from adaptation to live in under two months, rolled out internationally), CCR EuroShop (an interactive 3D product viewer running in the browser, built in just over a month), Elaut Livecadia (real-time browser control of a physical arcade cabinet) and Tomorrowland x Brussels Airlines (an AR filter with on-site merchandise activation). Buzzworks has fifteen years of experience with this kind of installation, gives independent advice on when phygital is the right choice and when it isn't, builds with scale in mind from the first pilot concept, works with a fixed core team backed by 1,300+ specialists from Xplore Group, is based in Belgium and works internationally.</p>